Digital Innovation Manager

Full Job Description

Responsibilities:

• Plan and execute all digital marketing, including marketing database, email, social media and display advertising campaigns.
• Design, build and maintain social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Formulating high-quality novel written and visual content for each social media campaign
• Collaborate with agencies and other vendor partners.

Requirements:

• BS/MS degree in marketing or a related field
• Proven working experience in social media marketing or as a Digital Media
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement