Digital Marketing Executive

Full Job Description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Description
Responsibilities

Assist in the formulation of strategies to build a lasting digital connection with consumers

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness

Be actively involved in SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update website

Collaborate with designers to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)

Acquire insight in online marketing trends and keep strategies up-to-date

Maintain partnerships with media agencies and vendors

Desired Candidate Profile

Qualifications
Requirements and skills
•
Proven experience as Digital Marketing Executive or similar role
•
Excellent understanding of digital marketing concepts and best practices
•
Experience with B2C social media, Google Ad words and email campaigns and SEO/SEM
•
Working knowledge of ad serving tools (e.g., DART, Atlas)
•
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, Web Trends etc.)
•
Skills and experience in creative content writing
•
Analytical mindset and critical thinking
•
Excellent communication and interpersonal skills
•
BSc/BA in marketing or relevant field

Company Industry

• Hotels
• Hospitality

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Digital Marketing Executive

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