Marketing Manager
Job Details
Full Job Description
Client of Emirates Consulting Group LLC ( ECG)
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Vacancy
1 Vacancy
Job Description Job Description:
1. Branding Support
•
Manage the roll out of new brand assets, ensuring 100% compliance to
approved guideline. Examples include brochures, fact sheets, digital
assets and any other material that support KPIs (awareness, footfall,
retail leads)
• Act as brand guardian by ensuring all internal
stakeholders have access to relevant branded material either existing
or new. Brief new requirements to 3rd party agencies either retained,
or lead on required tender
• Manage implementation of brand
campaign based on approved strategy and creative. Includes, but not
limited to agency briefing, media briefing, defining KPIs and
coordination post campaign report for the approval of function head
and HOD
• Manage and organize all brand assets to ensure they are
up-to-date and available to all internal and external
stakeholders
• Manage list of agreed brand related projects with
relevant consultant
• Continuously audit physical & digital
environments to ensure brand compliance, identify where updates are
needed and roll out accordingly
• Support HR in on branding new
employees by briefing on DIFC brands
• The above pertains to the
DIFC brand, Gate Avenue and any new brand that may be created and
introduced to our portfolio
2. Campaign and creative content
support
• Provides detailed briefs to creative agency and manages
complete roll out of all campaigns related to Destination and Real
Estate which support footfall uplift and generate leads
•
Understand produce driven campaigns and KPIs by liaising with relevant
internal stakeholders to ensure briefs address core objectives and are
in line with departmental KPIS
• Brief in all media requirements
for paid campaigns and liaise with performance manager to conclude
post event report
• Ensure all campaigns employ 360 project
management approach and project management across all team function
clearly defining web, social media, PR and other requirements need to
fulfill the brief
• Review content as and when needed to ensure
tone of voice, messaging and positioning is accurate and
up-to-date
• Ensure photo library and photoshoots are up-to-date
and meet business requirements
3. Projects
• Manage projects
related to destination level awareness, real estate lead acquisition
or activations as needed
• Support function head on projects
related to departmental KPIs
• Support campaigns and initiatives
related to activations and events to drive awareness and footfall
•
Support on DFRE related initiatives ensuring objectives are met,
including but not limited to coordinating campaigns, post event
reports, retailer coordination and briefing internal teams as
needed
Resource Management Number of Direct Reports:
TBC
Financial Management:
• Budget required for brand-related
tasks and campaigns
Nature of Interaction Internal:
• All
members of the Department, all internal stakeholders
External:
•
Agencies, retailers, consultants
Requirements:
• Functional
Experience: (No. Of years, Specialized Field if any) : A minimum of
5-6 years of relevant experience from a reputable brand or agency
specializing in brand and marketing for the destination, real estate,
and retail. Leadership/Supervisory
• (No. Of years, Specialized
Field if any, as a manager): 1-2 years minimum
• PowerPoint, Excel
additional knowledge of any other software will be beneficial
- Recruitment
- Placement Firm
- Executive Search
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
- Marketing Manager
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