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Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder led, profitable and growing.

We are looking for an outstanding content marketing team manager to lead our content efforts and manage a team of brilliant writers and content strategists. Canonical has a robust portfolio of open source products and offers support for a wide range of open source technologies. This role is for someone who cares deeply about narrative quality and wants to elevate our brand positioning. It requires process discipline and creative smarts, leadership skills and performance-driven strategy to ensure our content aligns with our business objectives.

The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience optimizing content processes, coaching others on their narrative skills and building brand authority. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation to make daily life easier. To succeed in this role, the candidate must be metrics-driven, highly organized and skilled at team development, capacity planning and cross-functional collaboration.

This role reports to the Director of Communications.

Location: This role is home based in the EMEA region.

What your day will look like

• Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand.
• Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
• Ensure content quality, consistency and brand alignment in everything we produce.
• Collaborate with our web and growth engineering teams to optimize content for search engines, building on proven SEO expertise.
• Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing to optimize content plans.
• Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
• Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams.
  
  

• At least 5 years of work experience in content or related roles, preferably at technology companies, with 2+ years of experience as a manager or team lead.
• Proven experience creating authoritative and engaging content. Portfolio of written work required.
• Applied knowledge of SEO, experience with SEO tools and SEO-driven content calendars.
• Excellent project management and interpersonal skills with the ability to create highly efficient processes for content production and reuse.
• Bachelor's degree in marketing, communications or a relevant discipline.
• Someone who is passionate about technology and open source.
• A problem solver: you don't shy away from taking on challenges and see projects through to completion.
• Attention to detail and appreciation for standards: you value quality and accuracy but can adapt quickly when the need arises.
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Software Development

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• Develop and implement a data-driven content marketing strategy aligned with overall marketing objectives.
• Create and manage an editorial calendar for all content initiatives.
• Oversee the creation of engaging and high-quality content, including blog posts, articles, white papers, case studies, social media updates, videos, and infographics.
• Ensure all content is SEO-optimized, accurate, and consistent with brand voice and messaging.
• Manage a team of writers, editors, and designers, providing clear direction and feedback.
• Collaborate with digital marketing, product marketing, and sales teams to ensure content supports their respective goals.
• Analyze content performance using analytics tools and use insights to refine content strategy and tactics.
• Identify target audience needs and develop content that addresses their pain points and interests.
• Manage content distribution across various channels, including owned media, social media, and paid promotion.
• Stay up-to-date with content marketing trends, best practices, and emerging platforms.
• Conduct keyword research and competitive analysis to inform content creation.
• Measure and report on the ROI of content marketing efforts.

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 5+ years of experience in content marketing, copywriting, or a related role, with a proven track record of creating successful content campaigns.
• Exceptional writing, editing, and proofreading skills.
• Experience with SEO best practices and keyword research tools.
• Proficiency in content management systems (CMS) like WordPress.
• Familiarity with social media platforms and best practices for content promotion.
• Strong understanding of marketing principles and audience segmentation.
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.
• Excellent project management and organizational skills.
• Ability to manage multiple projects and deadlines effectively in a remote environment.
• Experience managing a team or freelance content creators is a plus.

• Develop and implement a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Create and manage a content calendar, ensuring a consistent flow of high-quality content across multiple platforms (blog, website, social media, email, etc.).
• Write and edit engaging and informative content, including blog posts, white papers, case studies, website copy, social media updates, and email newsletters.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Collaborate with design teams to create visually appealing content assets.
• Analyze content performance metrics and provide regular reports with actionable insights for improvement.
• Stay abreast of industry trends, competitor content strategies, and emerging content marketing best practices.
• Manage relationships with external content creators, freelancers, and agencies as needed.
• Promote content across various channels to maximize reach and engagement.
• Ensure all content adheres to brand guidelines, style guides, and tone of voice.

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing, digital marketing, or copywriting.
• Proven ability to develop and execute successful content marketing strategies.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO best practices and keyword research tools.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with social media platforms and digital marketing tools.
• Strong analytical skills to measure content effectiveness.
• Excellent project management and organizational skills.
• Ability to work independently and collaboratively in a remote, fast-paced environment.

• Develop and implement a robust content marketing strategy aligned with business goals.
• Create, edit, and proofread high-quality content for various platforms (blog, website, social media, email, etc.).
• Manage the content calendar and ensure timely delivery of all content pieces.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Develop compelling narratives and storytelling that engage target audiences.
• Collaborate with designers and other stakeholders to produce visually appealing content.
• Measure and report on the performance of content marketing campaigns.
• Identify new content opportunities and trends within the industry.
• Manage freelance writers and content contributors as needed.
• Ensure brand voice and messaging consistency across all content.
• Stay updated on best practices in content marketing, SEO, and digital media.
• Work closely with the social media team to promote content effectively.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content marketing, copywriting, or related roles.
• Proven ability to create engaging and effective content for B2B or B2C audiences.
• Excellent writing, editing, and proofreading skills with a strong attention to detail.
• Proficiency in SEO best practices and keyword research tools.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Strong understanding of social media marketing and content distribution strategies.
• Ability to manage multiple projects and deadlines in a remote environment.
• Excellent communication and collaboration skills.
• A portfolio showcasing diverse content creation abilities is highly desirable.

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Oversee the creation of high-quality, engaging content across various formats (blog posts, articles, whitepapers, case studies, videos, social media updates).
• Manage a content calendar and ensure timely delivery of all content assets.
• Optimize content for search engines (SEO) and user experience.
• Analyze content performance metrics and provide actionable insights for improvement.
• Collaborate with design, product, and sales teams to ensure content accuracy and relevance.
• Manage and mentor a team of content creators, freelancers, and agencies.
• Stay current with content marketing trends, tools, and best practices.
• Develop and execute content distribution and promotion strategies.
• Manage content budgets effectively.
• Ensure brand consistency in all published content.
• Identify and pursue new content opportunities.

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create, edit, and publish engaging and informative content across multiple channels.
• Manage the editorial calendar and ensure timely delivery of all content.
• Conduct keyword research and optimize content for search engines (SEO).
• Analyze content performance metrics and adjust strategies accordingly.
• Collaborate with design and video production teams to create visually appealing content.
• Manage social media content and engagement strategies.
• Stay up-to-date with industry trends, SEO best practices, and content marketing innovations.
• Build and nurture relationships with internal stakeholders and external contributors.
• Ensure brand consistency and voice across all content.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content marketing, content creation, or digital marketing.
• Proven ability to develop and execute successful content strategies.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and best practices.
• Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Proficiency in social media marketing and management tools.
• Strong project management and organizational skills.
• Ability to work independently and manage multiple priorities in a remote environment.
• Creative thinking and a keen eye for detail.