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Join to apply for the Product Marketing Manager role at Canonical

2 days ago Be among the first 25 applicants

Join to apply for the Product Marketing Manager role at Canonical

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing

Product Marketing Manager

Location: EMEA - Remote

At Canonical, the product marketing team is not just marketing products—we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.

Why You'll Love This Role

You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.

You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.

You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.

You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.

You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
  
  

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
  
  

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
  
  

• Fully remote working environment - we've been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Software Development

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Bachelor of Business Administration(Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Product Marketing Manager

Location: EMEA - Remote

Why You’ll Love This Role

You’ll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
You’ll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
You’ll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
You’ll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
You’ll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a Product Marketing Manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

The successful PMM will have:

• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• A passion for technology and open source you get excited about innovation, software, and community-driven development.
• Strong storytelling skills you know how to craft messaging that resonates with both technical and business audiences.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
• Data-driven mindset, using insights to refine strategies and improve performance.
• Growth mindset someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.

What Canonical Offers

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

• Fully remote working environment - we’ve been working remotely since 2004!
• Personal learning and development budget of 2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at sprints
• Priority Pass for travel and travel upgrades for long haul company events

Company Industry:

• IT - Software Services

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords:

• Product Marketing Manager

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing.

We're looking for a Technical Product Marketing Manager who combines deep technical understanding with strategic marketing expertise to develop go-to-market plans for our global security and compliance portfolio.

This is a hands-on, multidisciplinary, and dynamic position that requires working closely with product managers, engineering teams, and security experts to truly understand the technical capabilities of our offerings, and translate them into compelling positioning and content. You'll also collaborate with the content team, sales, and other marketing functions to drive awareness, adoption, and growth.

The ideal candidate is a technologist at heart, someone who thrives on understanding how products work under the hood and is excited to communicate their value clearly to both technical and non-technical audiences. You're motivated by ownership, driven by curiosity, and comfortable operating at the intersection of product and marketing. You love to get hands-on, solve problems, experiment, and build scalable marketing systems.

This role sits within the product marketing team and reports to the Product Marketing Lead

Location: This role will be based remotely in the EMEA region.

What your day will look like

• Lead the go-to-market strategy and execution for Canonical's range of security and compliance products, including messaging and positioning
• Track the competitive landscape and emerging trends to define product differentiation and value drivers
• Collaborate with engineering and product teams to understand product roadmaps, and customer use cases
• Translate technical product capabilities into clear, differentiated messaging for key personas, including Executives, DevSecOps, and platform teams
• Own campaign and content planning for the security portfolio
• Use data and insights to iterate on demand generation strategies and optimize conversion throughout the funnel
• Work with other teams to plan events, webinars and support messaging for paid and social media promotion
  
  

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
  
  

• Technical understanding of the Cybersecurity world
• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
  
  

• Distributed work environment with twice-yearly team sprints in person
• Personal learning and development budget of USD 2,000 per year
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Maternity and paternity leave
• Team Member Assistance Program & Wellness Platform
• Opportunity to travel to new locations to meet colleagues
• Priority Pass and travel upgrades for long-haul company events
  
  

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Join to apply for the Technical Product Marketing Manager - Cybersecurity role at Canonical

4 days ago Be among the first 25 applicants

Join to apply for the Technical Product Marketing Manager - Cybersecurity role at Canonical

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include leading public cloud and silicon providers, as well as industry leaders across sectors. We are a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and minimal office-based roles. Teams meet a few times annually in interesting locations worldwide to align on strategy and execution.

The company is founder-led, profitable, and growing.

We are seeking a Technical Product Marketing Manager with deep technical understanding and strategic marketing skills to develop go-to-market plans for our security and compliance portfolio. This hands-on, multidisciplinary role involves working closely with product managers, engineering, and security experts to understand technical capabilities and translate them into compelling messaging. You will collaborate with content, sales, and marketing teams to drive awareness, adoption, and growth.

The ideal candidate is a technologist who enjoys understanding how products work and communicating their value to both technical and non-technical audiences. You are motivated by ownership, curiosity, and operate at the intersection of product and marketing. You enjoy hands-on problem solving, experimentation, and building scalable marketing systems.

This role reports to the Product Marketing Lead within the product marketing team.

Location: Remote in the EMEA region.

• Lead go-to-market strategy and execution for Canonical's security and compliance products, including messaging and positioning.
• Analyze competitive landscape and emerging trends to define product differentiation and value drivers.
• Collaborate with engineering and product teams to understand roadmaps and customer use cases.
• Translate technical capabilities into clear messaging for personas like Executives, DevSecOps, and platform teams.
• Own campaign and content planning for the security portfolio.
• Use data and insights to refine demand generation strategies and optimize conversion.
• Coordinate with teams to plan events, webinars, and support messaging for paid and social media promotion.

• A passion for technology and open source, excited about innovation and community-driven development.
• Strong storytelling skills to craft resonant messaging for technical and business audiences.
• A growth mindset, thriving on experimentation and continuous learning.
• Excellent written and verbal communication skills.

• Technical understanding of cybersecurity.
• Data-driven mindset for strategy refinement.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation and translating GTM strategies into pipeline growth.
• Ability to work cross-functionally with product, sales, partners, and marketing teams.

We offer competitive worldwide compensation, reviewed annually, plus performance bonuses or commissions. Additional benefits include:

• Distributed work environment with biannual in-person team sprints.
• USD 2,000 annual learning and development budget.
• Recognition rewards, annual leave, parental leaves, wellness programs, and travel opportunities.

Canonical is a pioneering open source tech firm, publisher of Ubuntu, and leader in AI, IoT, and cloud platforms. We recruit globally, uphold high standards, and promote excellence. Working remotely since 2004, we encourage innovative thinking, continuous learning, and skill development.

Canonical is an equal opportunity employer. We value diversity and are committed to providing a fair application process regardless of background or identity.