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Join to apply for the Product Marketing Manager role at Canonical

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing

Product Marketing Manager

Location: EMEA - Remote

At Canonical, the product marketing team is not just marketing products—we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.

Why You'll Love This Role

You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.

You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.

You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.

You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.

You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
  
  

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
  
  

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
  
  

• Fully remote working environment - we've been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Software Development

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About Calo

Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.

About Calo

Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.

What you’ll be working on

As a Product Marketing Specialist, you’ll lead full-stack marketing for Custom Macros, a personalized nutrition product built for athletes and performance-driven individuals. This is a cross-functional role for someone who lives and breathes fitness, understands athlete behavior, and knows how to bring a product to life from brand to conversion.

You’ll be responsible for end-to-end marketing and community growth across all our active markets, including KSA, UAE, Kuwait, and Bahrain, while working closely with local marketing teams to bring strategies to life.

Main Responsibilities

Go-to-Market & Product Messaging

• Develop and execute go-to-market strategies for the plan, and create strategic partnerships
• Define and refine messaging for key segments (e.g., lean bulkers, fat loss athletes, CrossFitters)
• Own positioning for every product tier: full control, semi-control, and snack variations
  
  

• Build and run 360 marketing campaigns across geographies, blending digital, offline activations, and influencer partnerships
• Own the top funnel completely
• Work closely with local marketing& growth teams in each geography to activate campaigns, execute initiatives, and localize messaging
  
  

• 2-4 years of experience in product marketing, growth, or brand strategy, ideally in fitness, health tech, or mobile-first products
  
  

• Deep understanding of fitness culture and athlete psychology
• Demonstrated ability to work cross-functionally and lead initiatives across teams and markets
• Outstanding communication and stakeholder management skills, especially in cross-border team environments
• Analytical mindset with a bias for action and experimentation
  
  

• Self-starter who thrives in 0-1, fast-moving environments
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Internet Publishing

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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

About Calo

Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.

What you’ll be working on

As a Product Marketing Specialist, you’ll lead full-stack marketing for Custom Macros, a personalized nutrition product built for athletes and performance-driven individuals. This is a cross-functional role for someone who lives and breathes fitness, understands athlete behavior, and knows how to bring a product to life from brand to conversion.

You’ll be responsible for end-to-end marketing and community growth across all our active markets, including KSA, UAE, Kuwait, and Bahrain, while working closely with local marketing teams to bring strategies to life.

Main Responsibilities

Go-to-Market & Product Messaging

• Develop and execute go-to-market strategies for the plan, and create strategic partnerships.
• Define and refine messaging for key segments (e.g., lean bulkers, fat loss athletes, CrossFitters).
• Own positioning for every product tier: full control, semi-control, and snack variations.

Multi-Market Brand & Performance Campaigns

• Build and run 360 marketing campaigns across geographies, blending digital, offline activations, and influencer partnerships.
• Own the top funnel completely
• Work closely with local marketing& growth teams in each geography to activate campaigns, execute initiatives, and localize messaging.

Ideal candidate

Qualifications

• 2-4 years of experience in product marketing, growth, or brand strategy, ideally in fitness, health tech, or mobile-first products

Knowledge & Competency

• Deep understanding of fitness culture and athlete psychology
• Demonstrated ability to work cross-functionally and lead initiatives across teams and markets
• Outstanding communication and stakeholder management skills, especially in cross-border team environments
• Analytical mindset with a bias for action and experimentation

Personality

• Self-starter who thrives in 0-1, fast-moving environments

• Developing and executing product marketing strategies for the FMCG portfolio.
• Conducting in-depth market research, consumer insights, and competitive analysis.
• Defining product positioning, messaging, and go-to-market plans.
• Managing product launches from concept to commercialization.
• Collaborating with cross-functional teams including sales, R&D, and operations.
• Creating compelling marketing collateral and advertising campaigns.
• Monitoring product performance and market trends, making adjustments as needed.
• Managing marketing budgets and measuring campaign ROI.
• Building strong relationships with key stakeholders and retail partners.

• Develop and execute product marketing strategies for new and existing FMCG products.
• Create compelling product positioning, messaging, and value propositions.
• Plan and manage product launches, ensuring alignment across all departments.
• Conduct in-depth market research, competitive analysis, and customer segmentation.
• Develop marketing collateral, sales tools, and training materials for product features and benefits.
• Collaborate with the sales team to support product sales and adoption efforts.
• Work closely with product management and R&D to influence the product roadmap based on market insights.
• Manage product marketing budgets and track campaign performance against key metrics.
• Develop and execute demand generation strategies for assigned product lines.
• Monitor market trends, competitor activities, and customer feedback to identify opportunities and challenges.
• Ensure all marketing communications are consistent with brand guidelines and objectives.
• Build and maintain strong relationships with key stakeholders, both internal and external.
• Analyze product performance and provide recommendations for improvement.
• Stay abreast of emerging marketing trends and technologies in the FMCG space.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in product marketing, preferably in the FMCG industry.
• Proven track record of successfully launching and marketing new products.
• Deep understanding of consumer behavior and market dynamics in the FMCG sector.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional written and verbal communication skills.
• Strong project management and organizational abilities.
• Experience with digital marketing tools and strategies.
• Ability to work effectively in a cross-functional team environment.
• Creative and results-oriented mindset.
• Proficiency in market research and data analysis tools.

• Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements.
• Craft compelling product positioning and messaging that differentiates our client's offerings in the market.
• Create impactful sales enablement materials, including presentations, datasheets, case studies, and competitive battlecards.
• Conduct market research, analyze competitive landscapes, and identify customer needs and trends.
• Develop and manage product marketing collateral and content, ensuring it aligns with brand guidelines and strategic objectives.
• Collaborate with the demand generation team to create targeted marketing campaigns that drive leads and pipeline.
• Serve as a subject matter expert on product features, benefits, and use cases for internal teams and external audiences.
• Manage product pricing and packaging strategies in collaboration with product management and sales.
• Gather customer feedback and insights to inform product development and marketing strategies.
• Monitor and report on product marketing performance, identifying areas for optimization.
• Stay informed about industry trends and competitive activities.

• Bachelor's degree in Marketing, Business, or a related field. MBA or Master's degree preferred.
• Minimum of 7 years of experience in product marketing, preferably within the technology or SaaS industry.
• Proven track record of developing successful go-to-market strategies and product launches.
• Strong understanding of SaaS business models and customer lifecycle.
• Excellent written and verbal communication skills, with the ability to craft persuasive messaging.
• Demonstrated ability to create compelling sales enablement tools and marketing collateral.
• Strong analytical and strategic thinking skills.
• Ability to work effectively with cross-functional teams in a fast-paced environment.
• Proficiency in market research and competitive analysis.
• Experience with CRM and marketing automation tools is a plus.
• Passion for technology and understanding of software products.