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Bachelor of Business Administration(Management)

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Vacancy: 1 Vacancy

Product Marketing Manager

Location: EMEA - Remote

Why You’ll Love This Role

You’ll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
You’ll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
You’ll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
You’ll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
You’ll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a Product Marketing Manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

The successful PMM will have:

• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• A passion for technology and open source you get excited about innovation, software, and community-driven development.
• Strong storytelling skills you know how to craft messaging that resonates with both technical and business audiences.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
• Data-driven mindset, using insights to refine strategies and improve performance.
• Growth mindset someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.

What Canonical Offers

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

• Fully remote working environment - we’ve been working remotely since 2004!
• Personal learning and development budget of 2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at sprints
• Priority Pass for travel and travel upgrades for long haul company events

Company Industry:

• IT - Software Services

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords:

• Product Marketing Manager

Join to apply for the Product Marketing Manager role at Canonical

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Join to apply for the Product Marketing Manager role at Canonical

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing

Product Marketing Manager

Location: EMEA - Remote

At Canonical, the product marketing team is not just marketing products—we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.

Why You'll Love This Role

You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.

You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.

You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.

You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.

You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
  
  

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
  
  

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
  
  

• Fully remote working environment - we've been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Software Development

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Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing.

Location: EMEA - Remote

At Canonical, the product marketing team is not just marketing products—we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.

Why You'll Love This Role

You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.

You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.

You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.

You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.

You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers — from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

• Fully remote working environment - we've been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.

Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

About Calo

Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.

As a Product Marketing Specialist, you’ll lead full-stack marketing for Custom Macros, a personalized nutrition product built for athletes and performance-driven individuals. This is a cross-functional role for someone who lives and breathes fitness, understands athlete behavior, and knows how to bring a product to life from brand to conversion.

You’ll be responsible for end-to-end marketing and community growth across all our active markets, including KSA, UAE, Kuwait, and Bahrain, while working closely with local marketing teams to bring strategies to life.

• Go-to-Market & Product Messaging: Develop and execute go-to-market strategies for the plan, and create strategic partnerships.
• Define and refine messaging for key segments (e.g., lean bulkers, fat loss athletes, CrossFitters).
• Own positioning for every product tier: full control, semi-control, and snack variations.

• Multi-Market Brand & Performance Campaigns: Build and run 360 marketing campaigns across geographies, blending digital, offline activations, and influencer partnerships.
• Own the top funnel completely
• Work closely with local marketing & growth teams in each geography to activate campaigns, execute initiatives, and localize messaging.

• 2-4 years of experience in product marketing, growth, or brand strategy, ideally in fitness, health tech, or mobile-first products

• Deep understanding of fitness culture and athlete psychology
• Demonstrated ability to work cross-functionally and lead initiatives across teams and markets
• Outstanding communication and stakeholder management skills, especially in cross-border team environments
• Analytical mindset with a bias for action and experimentation

• Self-starter who thrives in 0-1, fast-moving environments

Launched in November 2019, Calo is on a mission to make healthy easy. We’re a team dedicated to providing better, faster, and cheaper ways to access food through technology.

As a Product Marketing Specialist, you’ll lead full-stack marketing for Custom Macros, a personalized nutrition product designed for athletes and performance-driven individuals. This role requires a passion for fitness, understanding athlete behavior, and the ability to bring a product to life from brand to conversion.

You’ll be responsible for end-to-end marketing and community growth across all active markets, including KSA, UAE, Kuwait, and Bahrain, collaborating closely with local marketing teams to implement strategies.

• Develop and execute go-to-market strategies and create strategic partnerships.
• Define and refine messaging for key segments (e.g., lean bulkers, fat loss athletes, CrossFitters).
• Own positioning for every product tier: full control, semi-control, and snack variations.

• Build and run 360 marketing campaigns across geographies, integrating digital, offline activations, and influencer partnerships.
• Own the top funnel entirely.
• Collaborate with local marketing and growth teams in each geography to activate campaigns, execute initiatives, and localize messaging.

• 2-4 years of experience in product marketing, growth, or brand strategy, preferably in fitness, health tech, or mobile-first products.

• Deep understanding of fitness culture and athlete psychology.
• Proven ability to work cross-functionally and lead initiatives across teams and markets.
• Excellent communication and stakeholder management skills, especially in cross-border environments.
• Analytical mindset with a bias for action and experimentation.

• Self-starter who thrives in fast-paced, early-stage environments.

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• Developing and executing integrated product marketing strategies and plans for new and existing FMCG products.
• Defining product positioning, messaging, and value propositions that resonate with target audiences.
• Leading go-to-market strategies for product launches, ensuring successful market penetration.
• Conducting market research, competitive analysis, and customer segmentation to identify opportunities and threats.
• Creating compelling marketing collateral, including sales enablement materials, presentations, website content, and social media campaigns.
• Collaborating closely with product management, sales, and other marketing functions to ensure alignment and successful execution.
• Analyzing product performance, market trends, and customer feedback to inform marketing strategies and product roadmaps.
• Developing and managing marketing budgets for assigned product lines.
• Measuring and reporting on the effectiveness of product marketing initiatives.
• Acting as a subject matter expert on the product portfolio, competitive landscape, and target customer.
• Building strong relationships with internal stakeholders and external partners.

• Develop and execute product marketing strategies for FMCG products.
• Define product positioning, messaging, and value propositions.
• Plan and manage product launches from concept to market.
• Conduct market research, competitor analysis, and consumer insights gathering.
• Collaborate with product development, sales, and creative teams.
• Develop and manage marketing collateral, sales tools, and promotional materials.
• Oversee advertising, digital marketing, and social media campaigns for products.
• Analyze sales data and market performance to identify trends and opportunities.
• Manage marketing budgets and track ROI for campaigns.
• Stay informed about FMCG industry trends and best practices.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in product marketing, preferably within the FMCG sector.
• Proven experience in developing and executing successful go-to-market strategies.
• Strong understanding of consumer behavior and market dynamics in FMCG.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Proficiency in market research methodologies and data analysis.
• Experience with digital marketing channels and social media platforms.
• Ability to work independently and manage multiple projects in a remote environment.

• Developing and executing comprehensive product marketing strategies and go-to-market plans.
• Defining and articulating compelling product positioning and messaging for target audiences.
• Creating marketing collateral, sales enablement materials, and website content.
• Conducting market research, competitive analysis, and customer segmentation.
• Collaborating with product management to define product roadmaps and features.
• Working with sales teams to ensure effective product positioning and sales training.
• Developing and managing product launch plans and campaigns.
• Analyzing market trends and customer feedback to identify new opportunities.
• Measuring and reporting on the effectiveness of product marketing initiatives.
• Staying current with industry trends and best practices in product marketing.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 6 years of experience in product marketing, with a focus on technology or SaaS products.
• Proven experience developing and executing successful go-to-market strategies.
• Strong understanding of product lifecycle management and marketing principles.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
• Proficiency in market research, competitive analysis, and customer segmentation.
• Experience working with product management and sales teams.
• Ability to manage multiple projects simultaneously and meet deadlines in a remote environment.
• Strong analytical and problem-solving skills.
• Creative and strategic thinker with a passion for technology.

• Develop and execute comprehensive go-to-market strategies for new and existing FMCG products.
• Craft compelling product positioning and messaging that resonates with target audiences.
• Create persuasive sales enablement tools, including presentations, datasheets, and competitive battlecards.
• Lead product launch activities, ensuring seamless coordination across all functional teams.
• Conduct market analysis, competitive research, and customer insight gathering.
• Collaborate closely with Product Management to influence product roadmaps.
• Develop and manage marketing collateral and digital content.
• Train and support the sales force on product features, benefits, and value propositions.
• Monitor product performance and market reception, providing regular reports and recommendations.
• Act as a subject matter expert for assigned product lines.

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 6 years of experience in product marketing, with a strong emphasis on the FMCG sector.
• Proven success in developing and executing go-to-market strategies and product launches.
• Excellent understanding of marketing principles, consumer behavior, and market analysis.
• Exceptional written and verbal communication skills, with strong presentation abilities.
• Ability to translate technical product features into customer benefits.
• Strong collaboration and influencing skills across cross-functional teams.
• Proficiency in market research tools and methodologies.
• Demonstrated ability to manage multiple projects and priorities effectively.